Peak Gas Brand Promise
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16 August 19
16 August 20
Peak Gas Brand Promise
Typo Update - LC
brand, document, making, local, gas generation, partner, about,
What makes us
Your local gas generation partner
A brief history
Established over 20 years ago by our founder and Chairman
Robin MacGeachy, Peak Gas Generation is a leading innovator in
the design, manufacture and support of high performance gas
generators for a diverse range of markets and applications, with
direct operations in every continent around the world. Despite
experiencing rapid growth and expanding our reach and headcount,
Peak continues to be a family owned business that has people at
the heart of our value proposition and our brand identity.
Our values are structured around our colleagues, our customers
and our service, and while our approach and atmosphere within the
business is fun, friendly and informal, our priority is always on delivering on our promise. These company values are what shape our
unique culture, which in turn informs our brand and differentiates
us in the eyes of our partners around the world.
Our values, culture and brand are all intrinsically linked. Each driven
by our commitment to always do the right thing.
Our commitment is to provide your facility with a reliable gas
generation solution that delivers long term value. We achieve
this through exceptional product design, and direct global
on-site support that is unmatched in our industry.
We take a vested interest in your outcomes and strive to
be a valued partner in your success by delivering
exceptional service over the life of the product.
Your local gas
Our driving instinct is to directly support our customers wherever they may be, ensuring
successful outcomes from our products and always ready to meet their needs whenever
called upon. It is this instinct (some may call it obsession) that drives our growth and
expanding global reach. While we may have grown to become a global organisation,
our brand reputation is built upon local expertise and specific understanding of your
laboratory’s gas needs, wherever we do business.
Your local gas
Our goal is to provide you with technology that helps you
to streamline your workflow and ultimately reduce costs.
The ability to generate gas on demand translates to
convenience and productivity as well as making sound
economic sense in the long run. Providing you with
a reliable source of gas at the push of a button, a
Peak gas generator takes away the hazards and
inconvenience of cylinders, allowing you to
operate more efficiently and cost-effectively.
Our ethos is to own responsibility for your gas, never hesitating
to go the extra mile and do the right thing by our customer.
We take pride in our product and our ability to support it
every step of the way.
Research and development forms a core part of Peak’s
restless nature. Always striving to innovate, do things
differently and driven towards ensuring the best solution
for our customers. Our brand value is anchored in
our expertise and in our unrivalled understanding of
those customers’ specific needs.
You can always
rely on Peak
to be there
you need us.
Your local gas
Our goal at Peak Gas Generation isn’t simply to sell you a gas generator,
it’s to become your local gas generation partner. We see ourselves
not just as a manufacturing business but as a company dedicated to
providing integrated solutions, fully invested in your success. This
means our customer relationship does not end when you receive
your gas generator, that is just the beginning.
We strive to support you with our product every step of
the way, giving you the peace of mind that has become
synonymous with our brand identity.
A brand built
Peak Scientific’s unique brand value comes from the
combination of three key foundations of our business –
technology, service and a strong customer first culture.
These three essential ingredients of Peak are represented
in our visual identity by the three segment pyramid in our
logo, and the three foundation blocks brand device (page 9).
Each layer supports those above, with our culture all
important, under-pinning everything we do; whether it’s the
premium technology we manufacture or the unmatched
on-site maintenance support we deliver. Our customer-first
culture is what makes us truly special and is something that
we work tremendously hard to protect, even as the business
has grown rapidly.
The tiers represent the
three core foundations
of our brand
Since our earliest days, our reputation
has grown from the way in which we
live and breath shared values - to put
the customer first and do the right
What sets us apart is the service
we provide in the form of [Peak
Protected] support delivered directly
by service engineers in over 20
Our products are the result of our
meticulous R&D culture developed
over two decades of being at the
forefront of the gas generator market.
People define our
defines our brand
We take great pride in the strong customer-first culture we have at Peak
Gas Generation, and take great care to hire talented people aligned
with our company values who are naturally committed to doing the
right thing, be that for customers, colleagues or suppliers. Nurturing
this culture over two decades has enabled Peak to grow to its current
position, as well as shaping and infusing our brand identity by
virtue of the way that people, both customers and suppliers alike,
prefer to do business with us – and for the long term.
We continually invest in our staff and strive to provide a happy
work environment and a culture of respect and reward. We
recognize that motivated employees are responsible for
creating happy customers and this relationship is one we will
continue to nurture.
At Peak we endeavour to improve the world around us in
any small way we can, which is why we are proud of the
positive impact our gas generators have on people and the
Our products support customers across a variety of
important sectors such as scientific, food process and
packaging, electronics, aerospace and fabrication.
Additionally, in making the choice to invest in a Peak
gas generator instead of traditional gas cylinders
or bulk liquid tanks, we help customers to reduce
their carbon footprint and lessen any environmental impact by eliminating recurring
deliveries of gas.
anything is possible when
we put our minds to it
Always aiming higher
As far as we have come in 20 years, we never rest on our laurels. Nor do we see ourselves becoming
corporate. We are a global family, but with our business entirely in our hands, we are able to push
ourselves to continually improve and set ourselves higher goals.
We strive to give our customer exceptional, everyday.
Exceptional performance, exceptional service.
Respect for customers, suppliers, and colleagues
Freedom with responsibility
Restless - constantly striving to improve
Fun & Passion in everything we do
We may not be the biggest, but we believe we are better formed. Driven by a belief that anything is
possible when we put our minds to it, whatever the challenge or need. Even as we continue to grow
into a global leader in our field, our strong company values help to guide and shape our brand identity
These are our signposts that inform our future and ensure our brand continues to mean the same as it
did from the moment the business was born two decades ago.
It is that brand promise that we hope will allow you to feel
confident in making us your local gas generation partner.
Copyright Peak Scientific - PEAK GAS Brand Promise - Rev3 RSID 2980 - 16/08/2019